REGULATORY ALERT: FCCPC DRAFTS SALES PROMOTION (AMENDED) REGULATION, 2026 BRINGING DIGITAL, INFLUENCER AND AI-DRIVEN PROMOTIONS UNDER STATUTORY OVERSIGHT

Introduction On 30th September 2026, the Federal Competition and Consumer Protection Commission (‘the Commission’ or ‘FCCPC’) published the Draft Sales Promotion (Amended) Regulation, 2026 (‘the Draft Regulation’) for stakeholder and public review. The Draft Regulation was issued pursuant to sections…











